About us

We started Grounded to harness the power of commercial innovation and creativity to empower business to lead as if the world depends on it. Because it does.

"Grounded is my go-to resource for activating partnerships between brands, business and non-profits in order to drive significant change in the world."

Will Kennedy, Senior Program Officer: 
United Nations Office of Partnerships

Read our latest opinion

The Founders

After spending more than two decades working for the biggest brands at some of the world’s largest network agencies, we decided that selling stuff, just isn't good enough anymore. That making money and making a difference should no longer be competing forces. And that convening the right partners with the right mindset and experience around the world’s biggest problems can result in exponential transformation and impact. Consumerism now comes with a conscience and so must business. So, we left our agency life and started grounded.world, a place where smart thinking inspires good ideas and partnerships that do more than just sell great things — they re-define success in business and make the world greater too.

Our Services

Starting out and then continuing along the journey towards purpose, sustainability and social innovation isn't easy. It can feel daunting and disparate, and often requires a transformation in corporate culture as well as communications - along with a myriad of different skillsets, partnerships and alliances. We're here to help. Simply choose the right track for you and we'll bring together the best talent, tools, creativity and partnerships at each and every step:

Initiate: We'll help you create a roadmap, identify the constraints, focus your resources, articulate your purpose and then reconfigure your culture to deliver the desired brand experience - internally and externally - for all your key stakeholders.
Convene: We'll bring business, social enterprise, non-profits and impact investors together to help you turn some of your greatest human and SDG related challenges into investible, profitable and sustainable solutions.
Activate: We'll provide your brand, business or non-profit with the right ideas, moments, tactics, toolkits and campaigns to activate through purpose and address specific cultural, social and environmental problems.
Accelerate: We'll work with you to help acquire, invest in or support the most promising start-ups so they can use their business as a force for good, accelerate change and lead the way.

For an initial consultation or more detail on the steps, products and services behind each pathway, contact us.

The Assembly

Our assembly is a gathering of the best and brightest in social innovation, entrepreneurship, non-profit, investment and academia. By sharing each other’s thoughts, ideas and provocations we challenge the status quo, propel new thinking and a strive for stronger leadership and a better planet - setting the pace and precedent for governments and institutions to follow.

To join assembly or find out more, contact us.