We Transform Purpose into Profit

We believe that making money and making a difference are not mutually exclusive and that by solving the world's biggest problems, we can unlock the world's biggest business opportunities.

Flexible, fluid and fearless grounded.world is a social innovation and activation consultancy that thrives at the intersection of brand experience, commercial strategy and social impact. We help our clients transform purpose into profit and create value by doing good.

Latest Expert Opinion

Latest Blog post

Case Studies

01 Social Innovation

Uniting ancient wisdom and modern science to launch a new health & wellness brand

The word WASU means ‘sacred plant’ in Lakota Sioux. With a surge of new information regarding the healing properties of CBD, WASU wanted to bring it’s healing power to the world.

Read more

02 Activating Purpose

100 years is too long to wait for gender parity in business

The Network of Executive Women is focused on Advancing all Women. But with women hiding behind modesty and perfectly polished images, they needed to bust through the façade to teach all women the lessons they needed to grow.

Read more

03 Increasing Donations

Making a 140 year old non-profit relevant again

Although the Fresh Air Fund continues to be as important today as it was 140 years ago the brand needed to be revitalized and demonstrate the impact it had on children’s lives – both to attract more children, volunteers and donors but also to rally and realign the organization behind its core purpose

Read more

Keep talking

For the latest news, views and comment on good business, social innovation and entrepreneurship see below and follow us here